Live performances – including musicians, DJs, comedy and more – can help your cafe, restaurant, bar or art gallery attract and retain patrons. Thankfully, it’s easy and affordable to host live entertainment in your business with a Limited Live Performance permit from the San Francisco Entertainment Commission.

On November 17, the Entertainment Commission held Just Add Music, a fun and informative workshop to help small businesses learn the basics of successfully providing live entertainment, including booking performers, understanding sound and sound systems, and promoting upcoming performances.

You can watch the entire 90-minute workshop below or download an mp3 recording of the event.